WORK
WORK
"The Copywriting Guy"
Stop looking at my tiny follower count. My eyes are up here! My videos are getting over a 100 Likes after just a few posts. People are commenting, engaging, and adding the content to Favorites. I got into a 2-hour conversation with one of my followers through DMs, and she called me "the copywriting guy." I'll take it.
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I'm an avid TikToker and video editor, so this format appealed to my artistic sensibilities. Scroll down to see my videos with short summaries of each. I'm sure you'll find them insightful.
In this video, I explain my revision process. While the writing process consists of researching, drafting, revising, editing, and proofreading, I dive into detail on improving copy until it's at its best. This is third-word revising, an approach that involves changing each word twice after writing your draft. The result is copy that's fitting, unique, and effective.
The action word approach to writing ads is a technique I've used to engage readers and increase CTRs. It's a quick and dirty way to write advertisements in which you always lead sentences with verbs. It throws off certain copywriting principles like leading with "you" and seeks to convert readers through kinetic language. Use at your discretion.
Joanna Wiebe, the original "conversion copywriter," defines money words and lose-money words as moments that either move readers through to the next word or lose their attention. It's a word-by-word breakdown. Writers can use money words as a copy test. A particular can't-miss insight from Wiebe is that making the reader the subject of the sentence dramatically increases readership. For example, start with a word that either implies or is explicitly "you" or "your." I don't like to say "words have power" even though they do. I like to say, "Words matter." Words are like a signpost along a crossroads that either bring the reader to you...or shew the reader away.
We marketing is so prevalent in advertising today that I don't know if companies are aware of it. "We" marketing loses readers immediately because even though the messaging is well-intentioned, customers simply lose interest when an ad starts with "We..." Transform your efforts and be consumer-focused, where everything you say leads with you.