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Appeal to the Imagination

Sunbelt Bakery

I was asked to concept a banner ad for Sunbelt Bakery's Facebook page.

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When you think s'mores, it conjures up memories of bonfires. Sitting at picnics tables with family. Having laughter-filled conversations with friends. So I built my concept around those feelings and experiences. I worked with a graphic designer on this.

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The Facebook Page got flooded with a slew of comments. "Mmm! These are my FAVORITE. They make me feel so cozy :) <3" You get the idea. It was a success.

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