WORK
WORK
Every week, I crafted several sensory-rich ads for Beauty Insider, Sephora's rewards program. Admittedly, screen-grabbing samples during this time was low priority. However, these samples demonstrate the style and tone I mimicked in my copywriting process. Working alongside Lead Copywriter Chloe Callahan, I was regularly tasked to write for celebrity skincare/fragrance brands like Jo Malone London, Paula's Choice, CHANEL, and others.
Morgan & Morgan
Creative Head Carlos Wigle and I concepted and scripted these little nuggets of gold.
Digital Video/Scriptwriting
We entered the Metaverse with this social spot. On Instagram, it garnered 12K Likes, 1.5K Comments, and tens of thousands of Views.
Times Square Board
I was blessed to have a Senior Creative Director choose me to collaborate on this piece (left) for Times Square.
Regional/National Billboards
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How We Got Famous In Philly
jawn
noun
-
(chiefly in eastern Pennsylvania) used to refer to a thing, place, person, or event that one need not or cannot give a specific name to.
Imagine you're a fly on the wall in our creative meeting...
Me: Hey, I have an idea. Let's use local slang to reach potential clients.
The rest of world:
Article upon article upon article talking about our new billboards.
Reddit threads, Twitter buzz, and TikTok videos.
The Internet went deep. Real deep. People created new accounts called Jawn Morgan and a tattoo artist even created F*ck Jawn Morgan stickers.
Mission accomplished. John Morgan was happy with the result. As he put it, "At least people are talking about us." I'm proud this campaign got famous, and I'm even prouder of my brainchild and team for conjuring it.
Magazine
Web Copy
I became a resource across departments around the Brooklyn marketing office, at which point the guys at Morgan & Morgan's swanky tech startup, injury.com, asked me to draft and edit their website copy. I completed the copy assignment the very same day they asked me for it.
Freelance
Copywriter/Creative — brand identity, tagline, product & web copy.
